Plans and Credits
Ideogram pricing for the Free, Plus, Pro, Team and Enterprise plans, what each includes, and how credits work. One credit costs one US cent.
Ideogram pricing for the free plan and each paid plan. Last verified: October 1, 2026.
Plans
Plus
$20/month
$15/month ($180 a year)
2,400
Pro
$60/month
$42/month ($504 a year)
7,500
Team
$30 per user/month
$20 per user/month ($240 per user a year)
3,600 per user
Enterprise
Custom
Custom
Custom
Prices are in US dollars, before tax. Yearly plans still get their credits each month, not all at once. Team plans need at least 2 users. See Team Plan.
To compare plan features, or to subscribe, go to Settings → Plans, or to ideogram.ai/pricing.
How credits work
Images, videos, edits, upscales and app runs all cost credits. The cost depends on the model, quality, size and number of outputs. In most image apps, the run button shows the cost before you start. The Video app doesn't show a cost on its button.
To see what everything costs, including video, go to Settings → Usage costs.
You spend credits in this order:
Monthly credits from your plan. They reset on each renewal date, and unused monthly credits do not roll over.
Purchased credits that you bought on top of your plan. See Buying Extra Credits.
Check your balance
Click your avatar at the bottom of the sidebar.
Read Credits in the user menu. It shows how many you have left.
If you have a plan, Buy credits sits right below; without one, you'll see Upgrade.
See monthly and top-up credits
Click Wallet & Billing in the same menu, or go to Settings → Wallet & Billing. The Credit balance card shows your total, with Add credits and Turn on auto recharge.
Hover over the ⓘ next to the total to see monthly and top-up credits.
In a team workspace, members see only their credits in that team. Team owners also see Wallet & Billing (the team's billing) and Buy credits, which opens the member list so they can top up members' credits. See Team Plan.
After your credits run out
What happens depends on your plan:
Free
Wait for next week's 30 credits, or buy credits.
Pay as you go
Buy more credits, or turn on auto recharge so your balance refills itself.
Basic
Keep using Ideogram models in a slower queue, up to a daily limit.
Plus, Pro, Team
Keep using Ideogram models in a slower queue, with no limit.
On Plus, Pro and Team you can keep generating with Ideogram models after your credits run out. These generations wait in a slower queue. These still need credits:
custom models;
partner models;
generations that use a reference image;
image edits;
upscales.
On Basic, Plus, Pro and Team, buy extra credits or wait for your next renewal to keep using them.
Free plan
Free accounts get 30 credits each week if they sign in with Google, Apple or Microsoft. Accounts created with an email and password don't get free credits; they can buy credits or subscribe.
On the free plan, everything you generate is public. Plus, Pro, Team and Enterprise keep new images private until you publish them; legacy Basic doesn't.
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