> For the complete documentation index, see [llms.txt](https://docs.ideogram.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ideogram.ai/welcome-to-ideogram.md).

# Welcome to Ideogram

Learn how to create and edit AI images and videos with Ideogram. Find model comparisons, text and logo workflows, reference-image guides, credits and API help.

Ideogram (*pronounced "eye-dee-oh-gram"*) is a platform for generating and editing images and videos. Start from a text prompt or reference media, choose an Ideogram or partner model, then refine the result with tools for editing, backgrounds, text and upscaling. Task apps provide forms for jobs such as removing an object or resizing an ad.

Use Ideogram in the [web app](https://ideogram.ai/), the [iOS app](https://apps.apple.com/us/app/ideogram-ai-image-generator/id6476790495), or through the [API](/plans-and-billing/ideogram-api.md).

## Find the guide for your task

* **Make your first image:** follow [Quick Start](/quick-start-guide.md), then compare [image models](/create/models.md) when you need particular controls.
* **Change an existing image:** choose a tool in [Edit Images](/edit/edit.md), or use [reference images](/create/reference-images.md) with an edit instruction.
* **Make text, logos or cutouts:** see [Text in Images](/prompting/text-in-images.md), [Make a Logo](/create/logos.md) and [Transparent Backgrounds](/create/transparent-backgrounds.md).
* **Animate a photo or generate a clip:** compare Text, Frames and References in [Create Videos](/create/video.md).
* **Understand access and cost:** see [Plans and Credits](/plans-and-billing/available-plans.md) and [Buying Extra Credits](/plans-and-billing/buying-extra-credits.md).
* **Build with Ideogram:** start with [API keys and workspace billing](/plans-and-billing/ideogram-api.md); the [developer reference](https://developer.ideogram.ai) covers requests and endpoints.

The free plan and paid plans have different credit and feature access. Video and premium apps require a paid plan or purchased credits; the run button shows a quote when one is available. Check the relevant guide for model, workspace and account restrictions.

## Core features

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h4>Create images</h4><p>Write a prompt, choose a model and generate images.</p></td><td><a href="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2Fgit-blob-9d568533d0e92d0cf9f69651af3a2fc463187e44%2Fwelcome-create-images.png?alt=media">welcome-create-images.png</a></td><td><a href="/create/create.md">Create Images</a></td></tr><tr><td><h4>Create videos</h4><p>Turn a prompt, frames or reference clips into a short video with sound.</p></td><td><a href="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2Fgit-blob-de24cdb842a7a31f2b188ea02733a5d02e38329e%2Fwelcome-create-videos.png?alt=media">welcome-create-videos.png</a></td><td><a href="/create/video.md">Create Videos</a></td></tr><tr><td><h4>Edit in Studio</h4><p>Change part of an image, extend it, add text, and work in layers.</p></td><td><a href="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2Fgit-blob-01b9eb757c1f08ae748258339c1c8651d5063ca5%2Fwelcome-studio.png?alt=media">welcome-studio.png</a></td><td><a href="/edit/studio.md">Studio</a></td></tr><tr><td><h4>Upscale</h4><p>Increase an image's pixel dimensions with supported upscale controls.</p></td><td><a href="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2Fgit-blob-61068f2246f17c370af8fe5814efe3739144958a%2Fwelcome-upscale.png?alt=media">welcome-upscale.png</a></td><td><a href="/edit/upscale.md">Upscale</a></td></tr><tr><td><h4>Remove backgrounds</h4><p>Cut out a subject, or take an object out of a picture.</p></td><td><a href="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2Fgit-blob-75057e5552e81b4f1cea9f99d001c20a48b90a1c%2Fwelcome-remove-backgrounds.png?alt=media">welcome-remove-backgrounds.png</a></td><td><a href="/edit/remove-backgrounds-and-objects.md">Remove Backgrounds and Objects</a></td></tr><tr><td><h4>Text in images</h4><p>Describe wording, layout and colors with a prompt or JSON.</p></td><td><a href="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2Fgit-blob-c7eec37e85a67c57b57cef105b58a11950655f69%2Fwelcome-prompting.png?alt=media">welcome-prompting.png</a></td><td><a href="/prompting/text-in-images.md">Text in Images</a></td></tr></tbody></table>

## More tools

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h4>Reference images</h4><p>Guide a generation with your own pictures.</p></td><td><a href="/create/reference-images.md">Reference Images</a></td></tr><tr><td><h4>Remix</h4><p>Make new versions that keep your image as the start.</p></td><td><a href="/edit/remix.md">Remix</a></td></tr><tr><td><h4>Transparent backgrounds</h4><p>Get PNGs ready to place on any design.</p></td><td><a href="/create/transparent-backgrounds.md">Transparent Backgrounds</a></td></tr><tr><td><h4>Describe</h4><p>Turn any image into a prompt you can reuse.</p></td><td><a href="/create/describe.md">Describe</a></td></tr><tr><td><h4>Batch</h4><p>Run up to 500 prompts from one spreadsheet.</p></td><td><a href="/create/batch.md">Batch Generation</a></td></tr><tr><td><h4>Custom models</h4><p>Train a model on your brand, product or style.</p></td><td><a href="/create/custom-models.md">Custom Models</a></td></tr></tbody></table>

## Get started

{% stepper %}
{% step %}

### Sign in

Open [ideogram.ai](https://ideogram.ai/) and sign in with Google, Apple, Microsoft, SSO or email. Only Google, Apple and Microsoft sign-ins get free weekly credits. See [Sign In and Accounts](/get-started/signup-and-registration.md).
{% endstep %}

{% step %}

### Make your first image

Type what you want on Home, choose Image, then press Enter on desktop or tap the arrow on mobile. The [Quick Start](/quick-start-guide.md) walks through the steps.
{% endstep %}

{% step %}

### Learn to prompt

[Prompting Basics](/prompting/prompting.md) shows how to describe what you want, evaluate the result and refine it.
{% endstep %}
{% endstepper %}

Find your generations, uploads, saved characters and favorites in [Library and Favorites](/organize-and-share/assets.md).

{% hint style="info" %}
**Need help?** Check the [FAQ](/help/frequently-asked-questions.md), see what each plan includes in [Plans and Credits](/plans-and-billing/available-plans.md), or [contact support](/help/support.md).
{% endhint %}

<a href="https://ideogram.ai/" class="button primary">Try Ideogram</a>