Ideogram (pronounced "eye-dee-oh-gram") is a platform for generating and editing images and videos. Start from a text prompt or reference media, choose an Ideogram or partner model, then refine the result with tools for editing, backgrounds, text and upscaling. Task apps provide forms for jobs such as removing an object or resizing an ad.

Use Ideogram in the web app, the iOS app, or through the API.

Find the guide for your task

• Make your first image: follow Quick Start, then compare image models when you need particular controls.
• Change an existing image: choose a tool in Edit Images, or use reference images with an edit instruction.
• Make text, logos or cutouts: see Text in Images, Make a Logo and Transparent Backgrounds.
• Animate a photo or generate a clip: compare Text, Frames and References in Create Videos.
• Understand access and cost: see Plans and Credits and Buying Extra Credits.
• Build with Ideogram: start with API keys and workspace billing; the developer reference covers requests and endpoints.

The free plan and paid plans have different credit and feature access. Video and premium apps require a paid plan or purchased credits; the run button shows a quote when one is available. Check the relevant guide for model, workspace and account restrictions.

Core features

Create images

Write a prompt, choose a model and generate images.

Create videos

Turn a prompt, frames or reference clips into a short video with sound.

Edit in Studio

Change part of an image, extend it, add text, and work in layers.

Upscale

Increase an image's pixel dimensions with supported upscale controls.

Remove backgrounds

Cut out a subject, or take an object out of a picture.

Text in images

Describe wording, layout and colors with a prompt or JSON.

More tools

Get started

1. Sign in

   Open ideogram.ai and sign in with Google, Apple, Microsoft, SSO or email. Only Google, Apple and Microsoft sign-ins get free weekly credits. See Sign In and Accounts.

2. Make your first image

   Type what you want on Home, choose Image, then press Enter on desktop or tap the arrow on mobile. The Quick Start walks through the steps.

3. Learn to prompt

   Prompting Basics shows how to describe what you want, evaluate the result and refine it.

Find your generations, uploads, saved characters and favorites in Library and Favorites.

Try Ideogram