# Welcome to Ideogram

Ideogram (*pronounced "eye-dee-oh-gram"*) is a free-to-use AI tool that turns your ideas into stunning images, in a matter of seconds. Ideogram excels at creating captivating designs, realistic images, innovative logos and posters. With unique capabilities like text rendering in images, we aim to inspire creativity and help every user bring their imagination to life.

Ideogram 4.0 is the newest generation model for prompt fidelity, clearer in-image text, reliable editing, style control, and production-ready visual assets.

**Have a question? Check if it's been covered in our** [**Frequently Asked Questions**](/frequently-asked-questions.md)**.**

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## Why Ideogram?

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h3><strong>Ideogram 4.0</strong></h3><p>Prompt fidelity, crystal-clear type, reliable editing, and production-ready image workflows across the app, API, MCP, and open weights.</p></td><td><a href="/files/l9IFLnuhgUC1MUZFUFQ9">/files/l9IFLnuhgUC1MUZFUFQ9</a></td><td><a href="/pages/9Z7qU3sfpD8iFc7O9yCU">/pages/9Z7qU3sfpD8iFc7O9yCU</a></td></tr><tr><td><h3><strong>Background Control</strong></h3><p>Remove a background for a transparent cutout, or replace it with a generated scene from a prompt.</p></td><td><a href="/files/1LpqiLyrpJs93jcGl0lG">/files/1LpqiLyrpJs93jcGl0lG</a></td><td><a href="/pages/oY4GxDySCzMYo3EFlQpj">/pages/oY4GxDySCzMYo3EFlQpj</a></td></tr><tr><td><h3><strong>Typography</strong></h3><p>Ideogram excels at integrating text into images for logos, branding, POD, or design layouts.</p></td><td><a href="/files/Je0y7F3qcJIEbPohNKuo">/files/Je0y7F3qcJIEbPohNKuo</a></td><td><a href="/pages/Rp7PvgJHX9bp6P0WeTaT">/pages/Rp7PvgJHX9bp6P0WeTaT</a></td></tr><tr><td><h3><strong>Custom Models</strong></h3><p>Train on-brand image models from your approved assets so generations follow your style, art direction, typography, and visual identity.</p></td><td><a href="/files/ZF6M57yNFCN1CuFIEB6A">/files/ZF6M57yNFCN1CuFIEB6A</a></td><td><a href="/pages/XU4sf1YGubgCqE0U8cfW">/pages/XU4sf1YGubgCqE0U8cfW</a></td></tr></tbody></table>

## A Few Other Features

* [**Magic Prompt**](/using-ideogram/generation-settings/magic-prompt.md)**:** Transforms a brief idea into a rich, detailed prompt, ensuring striking visuals.
* [**Custom Models**](/using-ideogram/features-and-tools/reference-features.md#custom-models): Train models on approved brand, subject, or style assets where your plan and account support them.
* [**Background Control**](/using-ideogram/features-and-tools/replace-or-remove-background.md): Remove or replace backgrounds to isolate subjects or craft new scenes.
* [**Aspect Ratios**](/using-ideogram/generation-settings/aspect-ratio-and-dimensions.md): Choose from many presets (vertical, square, horizontal) between 1:3 and 3:1.

And much more to discover!

## Ways to Use Ideogram

* [**App**](https://ideogram.ai/): Hands-on image creation and editing.
* [**API**](https://developer.ideogram.ai): Product and workflow integration.
* [**MCP**](https://ideogram.ai/features/mcp/): MCP lets assistants and internal agents use Ideogram inside their workflows, including generating, editing, reframing, upscaling, removing backgrounds, and organizing visual assets.

## Dive Deeper Into Ideogram

* [Quick Start Guide](/quick-start-guide.md)
* [Prompting Guide](/using-ideogram/prompting-guide.md)
* [Explore Settings](/using-ideogram/generation-settings.md)
* [Discover All Features](/using-ideogram/features-and-tools.md)

## Ready to create?

<a href="https://ideogram.ai/" class="button primary">Try Ideogram</a>

Or download the official Ideogram iOS app on your iPhone or iPad.

​[​![Download on the App Store](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FddR66f8L3y7Sb8AkeVaQ%2FDownload_on_the_App_Store_Badge_US-UK_RGB_blk_092917.svg?alt=media\&token=7ec43861-4aa0-4067-89ab-6986d68081dc)​](https://apps.apple.com/us/app/ideogram-ai-image-generator/id6476790495)​

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## **We're Hiring!**

We're on a mission to develop generative media models to help people become more creative. If our mission resonates with you, then we’d love to hear from you. We're hiring for roles in AI research, engineering, and data operations. Join us to build the future of AI for creativity. Please apply at [Ideogram Jobs](https://ideogram.ai/careers?utm_source=v2).


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.ideogram.ai/welcome-to-ideogram.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.