# Color Palette

Available to all users, the Color Palette setting lets you guide the overall color tone of your image generations. It’s best used as a creative direction tool rather than for precise color matching. When combined with descriptive color terms in your prompt, Color Palette produces more consistent and visually cohesive results.

To access the Color Palette menu:

1. Select the [Prompt Box](https://docs.ideogram.ai/using-ideogram/ui-overview/ui-components/prompt-box) to expand it (if not already expanded) and display the generation settings.
2. Select **Color** (or the already used color palette thumbnail), to open the **Color palette** menu.

<figure><picture><source srcset="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2Fn32zeoDlmGkD77Axtb1D%2FPB%20v3%20-%20Color%20Palette%20-%20Dark%402x.png?alt=media&#x26;token=d537d644-a06f-45bd-bf8d-5916a63d67e4" media="(prefers-color-scheme: dark)"><img src="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FPMR7jjq1F3OmThxYy19x%2FPB%20v3%20-%20Color%20Palette%20-%20Light%402x.png?alt=media&#x26;token=3f0bc96b-7339-45ad-bf0f-91e4389b9945" alt="Color button in the Prompt Box showing palette icon" width="290"></picture><figcaption><p>Color Palette menu showing preset options and the Custom section.</p></figcaption></figure>

{% hint style="warning" %}
The Color Palette option is hidden when a **Character Reference** is active. If you previously selected a palette, it’s temporarily disabled and automatically restored once the Character Reference is removed.
{% endhint %}

Once selected, the chosen palette replaces the text label of the **Color** button, showing the active palette.

## Examples

The following examples show how different color palettes can influence the tone and color expression of generated images.

> **Prompt**:\
> \&#xNAN;*A photo of the moon rising above the tree line near a lake at night. The moon is partially obscured by clouds. A wooden cabin is located near the lakeshore. The lake is calm, reflecting the sky and the trees. The ground is covered with pine needles. The background contains mountains.*

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th></tr></thead><tbody><tr><td>No color palette</td><td><img src="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FDmickR7KKoRDyEUbm2jg%2Fimage.png?alt=media&#x26;token=a7732947-3122-4a58-a2ef-3b42c004f916" alt="" data-size="original"></td><td></td></tr><tr><td>Using the <strong>Ultramarine</strong> color palette</td><td><img src="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FmExrgqoe4nbAMNaCFkIV%2Fimage.png?alt=media&#x26;token=48b07af2-9473-4f1f-95de-d937a73410a8" alt="" data-size="original"></td><td></td></tr></tbody></table>

> **Prompt**:\
> \&#xNAN;*A dynamic abstract expressionist painting of a mother and child embracing. The mother and child's forms are overlapping brushstrokes, inspired by expressive painting techniques. The background is a radiant glow with vibrant warm hues. The painting exudes profound nurturing love.*

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th></tr></thead><tbody><tr><td>Using the <strong>Ember</strong> color palette</td><td><img src="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2F6hxxgkofcqBGviZZrMru%2Fimage.png?alt=media&#x26;token=f1f3875d-ab83-4f6e-86f5-b63a4fa40a34" alt="" data-size="original"></td><td></td></tr><tr><td>Using the <strong>Jungle</strong> color palette</td><td><img src="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FbOjVjUkwTSJzYFnTkza4%2Fimage.png?alt=media&#x26;token=e45ec487-36d8-4872-a310-84edbe8ad778" alt="" data-size="original"></td><td></td></tr></tbody></table>

## Custom Color Palette

Users with a **Plus Plan** or higher can create their own custom color palette.

To create one:

1. Scroll to the bottom of the **Color palette** menu and select **Custom**.
2. Enter up to five colors in your palette.
3. Choose colors using the color picker or type hexadecimal RGB values (starting with “#”). Separate multiple values with a space.

<div><figure><picture><source srcset="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FjZKyOeaNd6U9X5XiOROk%2FPB%20-%20Color%20Palette%20Custom%20-%20Dark.png?alt=media&#x26;token=d623f95a-4583-4dba-8d32-340fb5c299fc" media="(prefers-color-scheme: dark)"><img src="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FWe4LcHRHeMgLtJl0YlJK%2FPB%20-%20Color%20Palette%20Custom%20-%20Light.png?alt=media&#x26;token=f17b3929-aca1-4a62-aa50-3e2699a1e6e0" alt="Defining custom colors using hexadecimal values."></picture><figcaption><p>Defining custom colors using hexadecimal values.</p></figcaption></figure> <figure><picture><source srcset="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2F1pduINlezeaiE4XTSPqc%2FIdeogram%20-%20Light%20Dark%402x.png?alt=media&#x26;token=42b1e3c6-ef14-4d38-aa3d-120cfe351cc3" media="(prefers-color-scheme: dark)"><img src="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FwBHBufRn0sJbuVpEGZ3g%2FIdeogram%20-%20Light%20Dark%402x.png?alt=media&#x26;token=3338b291-4e1d-48cf-9989-099c80c0cbe8" alt="Defining custom colors using the color picker."></picture><figcaption><p>Defining custom colors using the color picker.</p></figcaption></figure></div>

## Creativity and Experimentation

Using Color Palette not only refines the overall color tone but also influences the composition and atmosphere of the generated image. It encourages experimentation and creative exploration.

> **Prompt**:\
> \&#xNAN;*A minimalist single-line cat design in gold on a black background*

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th></tr></thead><tbody><tr><td><img src="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FEspxttIpO4JI2x211frS%2Fimage.png?alt=media&#x26;token=e2f335a9-568c-47d3-90b9-1714235de1d8" alt="" data-size="original"></td><td>Normal prompt using v2.0 Design style.</td><td></td></tr><tr><td><img src="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FyvS7S9dSbkNv3uzCch7b%2Fimage.png?alt=media&#x26;token=1a91e48e-7d24-4ba7-8c97-c0a837a207e1" alt="" data-size="original"></td><td>Using v2.0 Design style with a two-color custom color palette: #000000 #f1c859</td><td><picture><source srcset="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FMw7iBfLEJ20m8rIaMHzh%2FCleanShot%202024-08-20%20at%2016.24.15%402x.png?alt=media&#x26;token=978b25c3-0ef2-4b50-904a-b07085fd1ae2" media="(prefers-color-scheme: dark)"><img src="https://1799634369-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FzjhNby3LLsIikYuvxAJP%2Fuploads%2FU5Rnw5aL0gSQFNHs8poT%2FCleanShot%202024-08-20%20at%2016.23.56%402x.png?alt=media&#x26;token=db677820-d07e-4ec4-bdb3-0188d0bc05f2" alt="" data-size="original"></picture></td></tr></tbody></table>


---

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