In a Nutshell
Ideogram Prompting in a Nutshell
Want to quickly start prompting with Ideogram? Here are the basics you need to know.
Use Natural Language Only
Ideogram understands plain, everyday language. No need to use weights, parameters, or technical syntax—just describe what you want as clearly as possible, the way you’d describe something to a person.
Be Clear and Visually Grounded
The more your prompt describes things that can actually be seen—like shapes, colors, materials, lighting, and background—the better the AI can understand and render them.
Focus on:
The main subject (who or what is it?)
What it’s doing (pose or action)
Where it is (setting or background)
How it looks (style, color, emotion, lighting)
Example: “A watercolor painting of a fox curled up in snow under a pine tree, with soft blue shadows and falling snowflakes.”
Use a Structure
You don’t need perfect grammar, but to get the best results, structure your prompt using a clear format. Section 3 walks you through each part, but here's the general idea:
Image summary: A concise phrase describing the type of image
Main subject: Who or what the image is about
Pose or action: What the subject is doing
Secondary elements: Anything else around the main subject
Setting & background: Where it’s taking place
Lighting & atmosphere: How the scene feels
Framing & composition: Camera angle or layout (optional)
Here’s a complete structure that works well:
[Image summary]. [Main subject details], [Pose or action], [Secondary elements], [Setting & Background], [Lighting & Atmosphere], [Framing & Composition]
For example:
A watercolor painting of a girl flying a kite on a hill at sunset, wearing a red dress, wind blowing through her hair, with trees in the background and soft golden lighting.
No need to use every part—keep it short when exploring, and add more parts/details when you need control.
Main Ideas First
Ideogram tends to give slightly more importance to parts placed earlier in the prompt. This is where to write the subject.
Generating Text in Images
If you want text in your image, describing it near the beginning of the prompt usually leads to better results with fewer errors than if it is near the end. Using quotes “ ” around the desired text also helps. Keep in mind that the longer and more complex the text, the more likely it is to produce errors.
Visually Grounded vs. Abstract Prompts
Visually Grounded: Clear, detailed prompts get you precise images (e.g., “A smiling woman wearing sunglasses at the beach”).
Abstract/Poetic: Vague or symbolic prompts lead to creative, surprising images (e.g., “The feeling of summer captured in a moment”).
Handle Negatives
Don’t say “no people,” “man without a beard,” “no background” or “without trees.”
Instead, say exactly what you want (“empty street,” “clean-shaven man,” “a plain white background,” or “desert landscape”).
Be Specific, Detailed, But Not Overloaded
Ideogram generally performs best with prompts under approximately 150 words (around 200 tokens). If the prompt is longer, the AI may begin to misinterpret or ignore the content beyond that point.
Try, Iterate, Tweak
If something looks off, tweak one thing at a time:
Reword key phrases, try synonyms or analog concepts
Emphasize or remove a detail
Use a different style
Change the aspect ratio to change framing
Prompting is a creative process—experiment, learn, and have fun.
Use Creative Tools
Magic Prompt: Enhances and expands your original prompt.
Reference Style: Applies the visual style from an image (generated or uploaded) to the image you are generating.
Random Style: Same as Reference Style but with a random image. Perfect for wild visual explorations.
Remix: Adjust and tweaks existing images using similar or different prompts.
Combine all of these for surprising, creative outcomes.
That’s it! Once you’re comfortable, the full guide below can help you go deeper and get even better results. But for now, just start prompting and see what happens. Have fun!